BizTech Law Blog
Posts in Influencer.
Posted by: Lindsey M. Mead and Olivia K. Reid
Whether you are an influencer with a million followers or a thousand, if you endorse brands or products, you are required to abide by the Guidelines set forth by the Federal Trade Commission (“FTC”) when making recommendations to your viewership. The FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guidelines”) addresses how advertisers and endorsers can remain legally compliant when promoting businesses, goods, or services (collectively, “Products”) without making “deceptive ads”. Failing to abide by the FTC’s ...
