BizTech Law Blog

Since the 2010s, social media platforms have become one of the most popular uses of the internet, transforming the way individuals all over the world connect, share content, and build personal brands. As social media has grown, it has given rise to social media influencers – a term only recently added to the Merriam-Webster dictionary in 2019. Influencers have now turned their personal brands into thriving businesses of their own. Companies across the globe have partnered with influencers to market their products, and influencers have turned their online presence and posts into ...

Whether you are an influencer with a million followers or a thousand, if you endorse brands or products, you are required to abide by the Guidelines set forth by the Federal Trade Commission (“FTC”) when making recommendations to your viewership. The FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guidelines”) addresses how advertisers and endorsers can remain legally compliant when promoting businesses, goods, or services (collectively, “Products”) without making “deceptive ads”. Failing to abide by the FTC’s ...