BizTech Law Blog
It is that time of year again when campuses across the country come alive as we enter into another college football season. Few traditions are as ingrained in college football culture as the pregame tailgate. Friends gather around grills, fans celebrate their teams, and parking lots transform into all-day events. While most tailgates end with a walk to the stadium, we also see many game days cut short when law enforcement arrives.
Alcohol is often at the center of tailgate-related offenses. Drunk driving (known as operating while intoxicated in Michigan), public intoxication, and ...
Since the 2010s, social media platforms have become one of the most popular uses of the internet, transforming the way individuals all over the world connect, share content, and build personal brands. As social media has grown, it has given rise to social media influencers – a term only recently added to the Merriam-Webster dictionary in 2019. Influencers have now turned their personal brands into thriving businesses of their own. Companies across the globe have partnered with influencers to market their products, and influencers have turned their online presence and posts into ...
Whether you are an influencer with a million followers or a thousand, if you endorse brands or products, you are required to abide by the Guidelines set forth by the Federal Trade Commission (“FTC”) when making recommendations to your viewership. The FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guidelines”) addresses how advertisers and endorsers can remain legally compliant when promoting businesses, goods, or services (collectively, “Products”) without making “deceptive ads”. Failing to abide by the FTC’s ...
