BizTech Law Blog
On August 19, 2026, the Federal Trade Commission voted 2-0 to release a proposed Enforcement Policy Statement regarding personalized pricing and to open it for a 30-day public comment period once it is published in the Federal Register. For any business that sets prices online, or that is considering using data-driven or algorithmic pricing tools, this is a development worth watching closely.
What Is “Personalized Pricing”?
The FTC defines personalized pricing as the use of a consumer’s personal data to set prices based on an estimate of how much that specific individual is ...