BizTech Law Blog
In September 2017, credit reporting agency Equifax announced that personal information for over 140 million U.S. consumers was potentially compromised. Equifax’s forensic investigations have put the number closer to 145.5 million. The compromised data includes names, social security numbers, birth dates, addresses, driver’s license numbers and even credit card numbers. Within a matter of weeks after the breach, Equifax’s CEO, Richard Smith, announced he was stepping down. It soon became clear that Equifax’s troubles were just beginning.
Influencer marketing on social media is a very big business. Here’s how it works: brands team up with individuals with large and engaged followings on social media platforms such as YouTube, Facebook and Instagram (i.e., “influencers”), and pay them to promote their products.
