What’s in a Name? Protecting Your Business’s Name from a Look-Alike
Due to the depth of information this article provides, the full article is linked below and is also featured under 'Publications' on this site.
As the old phrase goes: what’s in a name? For any business, a name is a brand. A name is tied to a reputation, a marketing strategy, and a presence within an industry. We have all laughed at off-brand products in grocery store aisles: Mountain Mist masquerading as Mountain Dew, Mr. Pibb stepping in for Dr. Pepper, or Cinnamon Crunch Squares replacing Cinnamon Toast Crunch. Other times, similar names represent companies in unrelated industries: Domino Sugar vs. Domino’s Pizza or Delta Airlines vs. Delta Faucets. But when does a company’s name cross the line into violating another company’s rights?
See the full article here.
Categories: Intellectual Property, Trademarks
Categories
- Cloud Computing
- Nonprofit
- Venture Capital/Funding
- Hospice
- E-Commerce
- Liability
- Employee Benefits
- Tax
- Did you Know?
- Hospitals
- Digital Assets
- Entity Planning
- Intellectual Property
- Regulations
- HIPAA
- Copyright
- Lawsuit
- Tax-Exempt Organizations
- Startup
- Electronic Health Records
- Technology
- Sales Tax
- Contracts
- Fraud & Abuse
- Licensing
- Criminal
- Personal Publicity Rights
- Insurance
- Domain Name Registration
- Alerts and Updates
- Social Media
- Entity Selection, Organization & Planning
- Tax Disputes
- Privacy
- Billing/Payment
- Financing
- Trade Secrets
- Compliance
- News
- Cybersecurity
- Inspirational
- Trademarks
- Radio Broadcasts
- Crowdfunding
- Patents
- IT Contracts
- Employment