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Posts from February 2016.

publicityVanna White successfully sued Samsung for placing a dressed up, metallic robot next to a Wheel of Fortune style letter board. The Hebrew University of Jerusalem sued General Motors based on an advertisement picturing Albert Einstein’s head connected to a shirtless, muscular body with baggy jeans and white briefs. A former starting quarterback for Rutgers University sued EA Sports over his characterization and depiction in a famous video game. Johnny Carson sued a portable toilet maker for using the phrase, “Here’s Johnny.”

What do all of these lawsuits have in common? The cause of action for each of the above disputes revolved around what is known as a “right of publicity.” The right of publicity refers to the right that an individual has to exploit the economic value of that person’s name, likeness, image, signature, performance, and other aspects of personality. 

Categories: Personal Publicity Rights

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