BizTech Law Blog
Last month, the U.S. Supreme Court ruled that the federal law that prohibits sending threats over the internet requires some level of intention by the sender. The ruling leaves some issues open but is significant for those who engage in hyperbole online.
Social media is a great tool for companies to build their brands. Many have moved from nearly invisible to viral superstar status, thanks to a well-timed Tweet, Facebook post or clever YouTube video. But with this power comes risks.
One tried and true marketing tactic - both in social and traditional media - is leveraging the power of endorsements. If others are happily using or consuming a product it must be worthwhile, right? While the law and regulatory framework regarding social media promotion is still evolving, social media endorsement is an area that has recently received additional scrutiny from government regulators.
